Expresso Blog

Share of Mind - Why You Should Mind Your Business with Loyal Customers

Saturday, July 12th, 2008

Traditional marketing was all about mass advertising and gaining market share. Our modern form of marketing, relationship marketing, is about developing customer loyalty and gaining share of wallet. As marketing continues to generate buzz at an alarming rate worldwide, could a newer form of marketing be shaping up? During the past ...

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Wonders of the Corporate World - The Great Pyramid of Loyalty

Thursday, July 3rd, 2008

Anyone who has worked as a customer service rep will be trained to always treat customers with the utmost respect, but does that mean the customers are always right? The answer is no. Only the right customers are always right. That is why a successful business model will comprise of ...

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