Customer Retention and Video Games
Thursday, July 3rd, 2008I’ve recently read an article titled “CRM for the Video Game Industry: Tough Crowd” by Andrew Burger (http://www.crmbuyer.com/story/CRM-for-the-Video-Game-Industry-Tough-Crowd-63458.html) The article is a very interesting read on what considerations are taken into account when a company designs a CRM system for implementation in an MMORPGs (Massive Multiplayer Online Role Playing Games). So ...